Retail Brand Development

Shea is nationally renowned for its brand development services in retail stores, beginning with branding and graphic design and extending through interior design, production, and procurement. We’ve worked with retail partners including Lunds & Byerlys, Macy’s, Ecco, Lacoste, and many more over the firm’s more than 40-year history designing hospitality spaces, as well as several boutique hotel brands. From a standalone shop in a neighborhood to an in-line store or mall space, Shea has experience developing and extending a brand through its physical space, with every touchpoint serving as a way to reach shoppers.

  • Shea uses multiple points throughout retail exteriors and interiors to employ design to reinforce brand and mission, whether it’s through development of a new brand or reimagining an existing one.

  • Our experienced design team has created retail brands and concepts including boutique properties, in-line stores, mall spaces, standalone shops for national brands, and prototypes for multi-unit rollout.

  • We’re a design firm that works for you—figuring out how to best connect with shoppers via your brand design and setting you up for business success. We base our brand-development strategies in business and marketing applications of our real-life experience to create a restaurant brand that represents your vision.

We Design for Modern Retail

Since its founding in 1978, Shea has built relationships with top retailers around the country. Our business-focused design strategy means that we help build brands that are set up for success. Shea partners with retail professionals and companies to create names, brands, logos, and concepts that fit a market need with a distinct point of differentiation. We use our expertise in business, marketing, and graphic design to launch and refresh brands across the country. Our design team has created national prototypes, individual store location for major chains, and worked with boutique and local retailers to create shops that appeal to today’s modern consumers. We know how to create a retail brand that appeals to customers of all demographics, welcoming them and providing a strong point of differentiation from other retailers.

Creating Fresh Retail Brands

Shea creates total, all-encompassing experiences in every retail space that we design, bringing a brand to life through its physical space—but it all starts with that conceptualization. Our design philosophy is to hit on every sense, every touchpoint, every feeling to give shoppers a completely unique, welcoming experience, beginning with a name, logo, and all of its extensions to create a total brand experience for customers. We design for you—to reflect your vision, your vibe, your passion—with the business knowledge and experience to back up every choice, and ability to help you through every step of the retail branding process.

Integrated Services


Interior Design

Design audits, strategic/concept design, space planning, selection of all materials, furniture, and fixtures, and 3D design development



Architectural documentation, construction administration and project management, carrying registration in over 40 states


Brand Development

Naming, positioning and concept/identity development for new brands. Brand audits, assessments, and refresh work for existing brands


Graphic Design

Logo design, full brand identity systems, signage and environmental graphics, concept presentations, and marketing materials



Signage production, fabrication, and installation. Procurement of feature elements from signage to custom fixtures and furniture



We travel! Our firm is passionate about constantly exploring, observing, and learning from our world, and we use those experiences to innovate every day. Just check our Travel section for the proof.

We create experiences. Contact us to talk about your next retail branding project.