Mill City Running
The Partners
Jeff and Bekah Metzdorff
The Spot
Community focused running shops in the Mill District of Minneapolis and in Saint Paul's Highland Park
The Work
Bring the Mill City Running brand to Highland Park and refresh + expand the Mill District location to be bigger and bolder
The Scene
A mix of patterns from the rugs to the wall covering to the painted ceiling fill the store and set the high-energy scene. Guests have clear sightlines to engaging displays of activewear, running shoes and accessories. Fitting rooms, a foot scanner and a treadmill are integrated into the space, allowing for personalized service for athletes to find their perfect fit.
Notables:
- Custom blue and red patterned wallcovering
- Unique patterns painted on the ceiling
- Expanded retail space with enhanced displays
- Highlighted Bra Shop with customer engagement focus
