Bat and Barrel brings new baseball fans into the experience

Bat and Barrel is the hottest spot at Target Field this summer, and it’s taken hold of game-goers like never before. The new venue’s thoughtful design isn’t just about creating a cool space in the ballpark—it’s part of the Twins’ business strategy as a whole, creating a gathering spot for fans who may not otherwise be drawn into the social aspect of the game. The Star Tribune recently reported on the struggle of bringing millennials into the baseball experience with social spaces, calling out Bat and Barrel as a major success.

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