Exterior signage is paramount in the creation of a successful concept, giving potential customers their first impression of a space and an idea of the vibe and experience they can expect from it. Franchise Times dives into the topic this month, with Shea expert Tanya Spaulding discussing the importance of everything from readability to mockups to attention-grabbing design when creating signage for a new brand or revamping an old one.
Read Tom Kaiser’s full article here.
April 29, 2019
