The Partners
The four-generation Surdyk family
The Spot
The first on-premises restaurant for Northeast Minneapolis’ 80-year-old fine-foods-and-liquor mecca
The Work
Create a neighborhood bar that nods to nostalgia while looking towards many more decades of Surdyk’s success
The Scene
Lit, liquor-filled shelves lining a cozy space with a copper bar at its heart, with a roll-up glass garage door to create a symbiotic energy with the neighborhood
Notables:
- Brand, logo, and collateral by Shea
- Custom wallcovering featuring ads and news pieces from the family business’ history
- Blue-tiled copper bar, use of vintage Surdyk’s signage and family heirlooms, custom lighting collaborations with local artisan