The Partners

James Beard-recognized Chef Jorge Guzman and cocktail guru Travis Serbus

The Spot

A corner restaurant in Kingfield

The Work

Create a brand and neighborhood restaurant with European influences that feels cozy and luxe, but not pretentious

The Scene

Dark woods, leather, and a showstopping bar and backbar give globally influenced food a spot to shine, and a brand and logo with personal meaning to the chef make the restaurant a South Minneapolis standout


  • Brand, logo, and collateral by Shea
  • Custom painting collaboration with local artist
  • Custom corner sign featuring a weathervane lion
  • Lit neon signage

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