The first things you might notice when you enter any space are the major components of its design; the furniture, layout, colors and lighting. The combination of these components instantly set the mood for your experience and provide a functionality to how you interact within the space, but it’s the added details that allow a space or a brand to truly tell its story.
From the entrance….
Chayote Barrio Kitchen
Moxy Minneapolis Downtown
7th Street Truck Park
…to the bathrooms…
Chayote Barrio Kitchen
Moxy Minneapolis Downtown
7th Street Truck Park
…design details add moments of expression, awe and/or history that allow guests to fully connect to the space and immerse themselves in the brand.
Above, Chayote sets the mood for an elevated experience, starting with an exterior mural of vines from the chayote plant and layers of texture, colors and prints extending through the restaurant and down the bathroom corridor. Moxy Minneapolis Downtown immerses guests into scenes from Minnesota’s great outdoors, starting with a simple entry pendant lined with a photo of the woods and continuing nods to nature through the hotel and into a quirky bathroom tile installation. 7th Street Truck Park blends playful decor and urban elements with disco balls, graffiti and cargo containers in the vestibule and port-a-potty wall graphics in the laundromat-themed bathrooms.
All three spaces have very distinct vibes and stories behind them, and it’s the details that create those vibes and showcase their story to guests.
So, let’s get down to the details.
The brand details:
An installation of skateboard wheels at Egg on a Roll nod to the brand’s tagline: “giving you a rolling start to your day.”
Egg on a Roll
Minneapolis, MN & Sioux Falls, SD
A floor-tile mosaic feature identifies The Grocer’s Table brand immediately upon entry and tells the guest what kind of experience they can look forward to: market, cafe & wine bar.
The Grocer’s Table
Wayzata, MN
A media company serving the automotive industry, 10 Missions Media featured a nuts & bolts logo sign, a car engine side table and a tire tread feature wall.
10 Missions Media
Saint Paul, MN
The historic details:
Partnering with chef Gavin Kaysen, Demi’s design transformed a former coffee production plant. The artworks for the restaurant was custom created using historic invoices and printouts found during renovations.
Demi
Minneapolis, MN
History showcased in a modern way — The Lodge at Interlachen Country Club features a custom wallcovering depicting member’s memories of ICC overtime.
The Lodge at ICC
Edina, MN
Capturing the history of all things Red Wing, Scarlet Kitchen’s custom table features pieces of Red Wing Stoneware and Pottery, a local company that got its start in 1877.
Scarlet Kitchen & Bar at The St. James Hotel
Red Wing, MN
The unexpected details:
Guests might quickly notice the card catalogue design of Butcher & the Boar’s bar front, but not all discover that a few draws are actually functional and disguise available outlets.
Butcher & the Boar
Minneapolis, MN
The University of Minnesota’s Pi Beta Phi house has what appears to be solely beautiful custom shelving with curated displays. But hidden behind one of the units is a secret door… we won’t share which one.
Pi Beta Phi Sorority House at UMN
Minneapolis, MN
Sometimes the unexpected is right out in the open, anchoring the space. 1933 Lounge’s completely unique light fixture inspires awe and adds to the ambiance and style inspired by post-prohibition celebrations.
1933 Lounge by St. Elmo’s
Carmel, IN
The iconic details:
Red stitching isn’t only found on baseballs, it also lines the terrazzo flooring at the Target Field’s Truly on Deck (formerly known as Bat & Barrel).
Truly on Deck at Target Field
Minneapolis, MN
The Brass Shop – and it’s trumpet wall – is one of six galleries in Schmitt Music’s flagship store that proves merchandise displays can be both functional and iconic.
Schmitt Music Flagship
Bloomington, MN
The Chocolatier’s fiber optic lights cascade in the shapes of three iconic Hersheypark roller coasters: Wildcat, Fahrenheit & Candymonium.
The Chocolatier restaurant at Hersheypark
Hershey, PA
The playful details:
As the name suggests, Camp Smile is full of details that make people smile. Colorful paint can lids, skis, skateboard tiles, stadium chairs and a VW bus play area all enhance the playful mood for kids visiting the dentist.
Camp Smile
Four Locations
Colle McVoy’s office will also make you smile with a custom neon fireplace, bouncy-ball-filled side table and orange dog statue. Playful details that set the tone for their workplace culture.
Colle McVoy office
Minneapolis, MN
A number of custom, sporty details add to the lively energy of Northern Taphouse, including their baseball card tabletop from SheaMakes.
Northern Taphouse
Four Locations
Sense of place:
In the state of 10,000 lakes, it was only natural for Moxy Minneapolis Downtown to nod to MN’s lake culture with a custom boat lounge seat and faux water wall.
Moxy Minneapolis Downtown
Minneapolis, MN
Murals and artwork referencing location are also great detail options to create a sense of place for visitors. 801 Chophouse’s mural captures iconic elements of Minneapolis and its surroundings.
801 Chophouse
Minneapolis, MN
Whether they’re historic or introducing a new brand, or in-your-face or tucked into unexpected spaces, it’s the details, big and small, that create moments and memories within a space or experience. The beauty is, guests aren’t going to notice everything the first time — so, with each visit, invite them to discover something new; it’s all in the details.
