May 20, 2016

Sencha Tea Bar featured in the Business Journal

Tea has never been hotter—and when Brian Friese decided to rebrand the Steepery/Tea Garden chain as one cohesive entity, he turned to Shea for help in designing branding and interiors that would bring it all together. We worked with Brian to create a brand and vibe that would help expand the customer base, putting loose-leaf tea at center stage and adding a touch of modern glam to the stores.

He gives the Minneapolis/St. Paul Business Journal the scoop on the rebranding and restructuring here. And for the full behind-the-scenes story on our reinvention of Sencha, see here.