Mill City Running
The Partners
Jeff and Bekah Metzdorff
The Spot
A community focused running shop in the Mill District
The Work
Refresh and expand Mill City Running to be bigger and bolder with an energetic jolt that motivates all runners from new athletes to professionals
The Scene
A mix of patterns from the rugs to the wall covering to the painted ceiling fill the store and set the high-energy scene. Guests have clear sightlines to engaging displays of activewear, running shoes and accessories. Fitting rooms, a foot scanner and a treadmill are integrated into the space, allowing for personalized service for athletes to find their perfect fit.
Notables:
- Custom blue and red patterned wallcovering
- Unique patterns painted on the ceiling
- Improved access to second floor with new staircase
- Expanded retail space with enhanced displays
- Highlighted Bra Shop with customer engagement focus
