7th Street Truck Park

Shea partnered with the team behind New Bohemia to create a brand identity and design for 7th Street Truck Park, a new-concept indoor food-truck arena in St. Paul with potential for national expansion. The truck park maintains  fun atmosphere—lively, casual, and approachable—with a handful of stationary food-truck concepts serving up dishes from rotating menus, housed in real, retrofitted classic vehicles. Fun details throughout, such as a barfront covered in license places and beer-can chandeliers, give the space an overall whimsy in keeping with its laid-back vibe.