The Work
Strategically refresh the iconic store grouping key products and showcasing specialty selections while maintaining Surdyk's timeless style
Curved shelving encompassing a store corner draws guests down the aisle to a specialty selection of bourbon, whiskey and rye. The feature shelving has a historic-library-style (complete with a sliding ladder) and in line with the curve is one of many new tasting stations by SheaMakes. The new stations provide flexible opportunities for tastings, branded pop-ups and experiences increasing guest interaction and personal connection. Additional new displays throughout the store elevate product categories and group relevant add-ons to drive additional sales for Surdyk's.
Partner
Location
A celebrated 90-year-old Minneapolis liquor retailer