Yoshinoya is a fast-food company with a history of more than a hundred years—making it just a bit overdue for a refresh. When the company, known for its “cooking-for-you” philosophy, roots in Japanese fish markets, and fresh, fast cuisine, was looking to update its design, Shea was tapped to overhaul the logo, signage, menu boards, and overall interior and exterior space. The new designs have a clean, contemporary sensibility while maintaining the company’s signature orange hue and emphasizing its “Cooking for You” philosophy.
The ulk of the work on the La Cienega, Pico and San Vicente, and USC locations in Los Angeles is near completion. The before-and-after shots speak for themselves—check out the La Cienega location below—and there are plenty more to come!