The Partners:
Jeff and Bekah Metzdorff
The Spot:
An in-line location in St. Paul’s Highland Park neighborhood
The Work:
Bring the beloved Mill City Running brand to the capital city with a new location designed for ease, flow, and a community-building shopping experience to keep St. Paul running
The Scene:
A varsity-inspired runner’s paradise with warm, vintage-y touches, judicious pops of color, and a layout and merchandising that uses the space to its greatest advantage
The Notables:
- Custom apothecary-inspired millwork designed to best show off the wares
- A fitting-room experience created for comfort as well as efficiency
