The Partners:

The creative and fun-loving Brew Restaurants group

The Spot:

Historic downtown Fargo

The Work:

Create brands and spaces for three distinct eateries under (and on top of) one roof that are modern and exciting while invoking a sense of midwestern nostalgia

The Scene:

First-floor restaurant Prairie Kitchen has the warmth and coziness of a modern, chic midwestern Grandma, while upstairs Camp Lone Tree, accented in knotty pine and hip Nordic decor, is the place to be for up-North party vibes. Outside the roll-up glass garage door, an all-season rooftop patio beckons guests to curl up on the lounge furniture and gather around the fireplace.

The Notables:

  • Brand, logo, and collateral by Shea
  • Multi-level space with different dining experiences in each area
  • Custom lighting and decor installations throughout
  • Custom signage and wallcovering featuring 701 logo and brand