Hotel Brand Development

Shea is nationally renowned for its brand development services, including concept development, graphic and logo design, menu and collateral production, and more. Our clients Marriott, Intercontinental Hotels Group, Sofitel, and many more over the firm’s more than 40-year history developing hospitality brands. From an intimate boutique hotel to a multi-unit national brand prototype, Shea has experience creating concepts and brands with design that extends through its physical space, with every touchpoint serving as a way to reach the guest

  • Shea uses multiple brand-development strategies based in business and marketing applications of our real-life experience to create a hotel brand that represents your vision.

  • Our capable, multi-faceted design team has experience developing new hospitality brands and reimagining existing ones to ensure that guests have a cohesive experience.

  • We’re a design firm that works for you—figuring out how to best connect with guests via design and setting you up for business success.

We Know Hotel Brand Development

Founded in 1978, Shea’s business-focused design strategy means that we help build brands that are set up for success. Shea partners with hospitality professionals and companies to create names, brands, logos, and concepts that fit a market need with a distinct point of differentiation. We use our expertise in business, marketing, and graphic design to launch and refresh brands across the country.

How We Design

Shea creates total, all-encompassing experiences in every space and brand that we design. Our philosophy is to hit on every sense, every touchpoint, every feeling to give consumers what they can’t find anywhere else. We develop the brand that you’re looking for—to reflect your vision, your vibe, your passion—with the business knowledge and experience to back up every choice, and ability to help you through every step of the hotel brand-development process.

Integrated Services


Interior Design

Design audits, strategic/concept design, space planning, selection of all materials, furniture, and fixtures, and 3D design development



Architectural documentation, construction administration and project management, carrying registration in over 40 states


Brand Development

Naming, positioning and concept/identity development for new brands. Brand audits, assessments, and refresh work for existing brands


Graphic Design

Logo design, full brand identity systems, signage and environmental graphics, concept presentations, and marketing materials



Signage production, fabrication, and installation. Procurement of feature elements from signage to custom fixtures and furniture



We travel! Our firm is passionate about constantly exploring, observing, and learning from our world, and we use those experiences to innovate every day. Just check our Travel section for the proof.

We create experiences. Contact us to talk about your next hospitality project.