Pressed to Impress. Eric Hall and Rita Katona came to Shea with a business idea, and our team helped bring it from concept to reality. Juice So Good is a cold-pressed juice and lifestyle brand centered around holistic health. Shea helped develop the initial concept, name, logo, signage and graphics, and designed the first retail space and mobile juice truck. The first Juice So Good is located in the Baker Center Skyway, and the ownership team has plans to roll the concept out across the Twin Cities..